Independent Review Analysis for Investment Decisions
Online reviews influence brand perception, valuation models, investor confidence and regulatory exposure. They also shape how AI systems discover and recommend businesses.
Review manipulation is almost always invisible to the naked eye. Hidden issues can distort performance metrics, inflate valuations and create regulatory or reputational risk.
The TruthEngine® helps investors understand what sits behind headline ratings before expensive decisions are made.
Why it Matters
A company’s reviews shape both its public perception and its purchase price.
Hidden fake or manipulated reviews can exaggerate performance, obscure operational issues and, under the UK’s Digital Markets, Competition and Consumers Act, potentially create a meaningful regulatory exposure.
Independent review verification helps expose risks that conventional due diligence may miss.
What We Do
The TruthEngine® independently analyses publicly available review data across platforms, sectors and geographies to provide a rigorous and evidence-based view of a brand’s underlying review authenticity.
This helps investors:
- Identify hidden reputational or regulatory risks early
- Validate customer traction and performance signals
- Benchmark authenticity against sector peers
- Strengthen valuation confidence
- Support informed investment decisions
Our work is independent, discreet and grounded in evidence.
Our approach
1. Scan
We remotely analyse a target business’ publicly available reviews across major review platforms to identify hidden patterns, anomalies and potential risks.
2. Verify
Reviews are risk-rated and assessed for authenticity indicators using our independent methodology.
3. Benchmark
Cross-sector comparisons help acquirers assess relative authenticity, sentiment reliability and potential exposure.
Because our analysis relies solely on publicly available data, it can be conducted discreetly without disrupting or alerting the target.
The Advantage of Independent Review Diligence
Hidden review manipulation is one of the least visible yet serious risks in modern due diligence.
It can:
- Distort performance metrics
- Inflate valuations
- Mask operational issues
- Create regulatory exposure
- Affect reputation post-acquisition
Independent review verification strengthens valuation confidence and helps protect long-term reputation.
A New Layer of Diligence
TruthEngine® helps investors:
- Validate performance signals
- Reveal hidden risks
- Benchmark authenticity
- Strengthen decision confidence
Reviews influence how markets, regulators, customers and AI systems assess businesses. Understanding their integrity is now an essential part of any modern diligence process.
Trust is Hard to Build and Easy to Lose
The TruthEngine® helps investors validate performance claims, uncover hidden risks and make accurate and confident investment decisions.