How it Works
The TruthEngine® is an independent, cross-platform review-authenticity system.
Step 1 - Gather Reviews
We automatically collect publicly available reviews from over 30 major platforms, or can receive them directly via our custom REST Reviews API.
We support most major review sites including Google, Trustpilot, Tripadvisor, Amazon, Apple and many others.
Step 2 - Process & Analyse
Review data is structured, standardised and analysed for patterns commonly associated with review manipulation
Step 3 - Detect & Address
Processed reviews are rigorously analysed using our proprietary TruthEngine® fake review detection algorithm.
Suspicious reviews are identified and flagged for investigation or removal.
Taking steps to identify and address current and historic review manipulation helps companies demonstrate that they are taking the reasonable and proportionate actions expected under the UK’s Digital Markets, Competition and Consumers Act and other worldwide regulatory frameworks.
Step 4 - Compliance & Trust
We help organisations get compliant, stay compliant and demonstrate it with confidence.
We begin by analysing historic review portfolios to identify potential risks, including undisclosed incentivisation, hidden fake reviews and other issues relevant under the UK’s Digital Markets, Competition and Consumers Act.
We then provide ongoing monitoring as new reviews appear, helping ensure your review profile stays defensible, accurate and trustworthy.
The TruthMark® provides a visible, independent assurance that your reviews are verified and responsibly managed, strengthening confidence among customers, regulators, investors and partners.
The Bigger Picture
Reviews increasingly influence customers, regulators, investors and AI systems.