Independent Review Authenticity for Brands

We help organisations ensure their reviews are genuine, compliant and trustworthy.

Online reviews influence AI recommendations, customer decisions and regulatory scrutiny. Under new legislation, businesses are now expected to take responsibility for the authenticity of the reviews associated with their brand.

That responsibility is non-delegable, meaning that even if their reviews are hosted by third-party platforms, organisations will still need to demonstrate they have taken “reasonable and proportionate steps” to ensure those reviews are genuine.

The TruthEngine^® helps brands demonstrate compliance, strengthen customer confidence and turn the authenticity of their reviews into a meaningful competitive advantage.

What We Do

We independently analyse your reviews across over 30 major review platforms to give you a clear, evidence-based understanding of any hidden risks in your public-facing reviews.

We help you:

Build confidence in the authenticity of your reviews
Identify and address any potential risks early
Demonstrate responsible governance and compliance
Stay compliant as new reviews are published

Review manipulation is often invisible to the naked eye. We help brands detect and address hidden issues that may undermine trust, harm brand equity or create regulatory exposure.

Why it Matters Commercially

Independently authenticated reviews don’t just reduce regulatory risk, they significantly increase customer confidence.

Independent review verification boosts conversion rates, improves credibility and speeds decision making. Across multiple sectors, review authentication has been linked to conversion improvements of up to 35%.

The TruthMark^®

Companies whose reviews meet the TruthEngine^®’s strict independent authenticity standards can display the TruthMark^® Displaying theTruthMark^® signals that a brand has engaged a trusted neutral third party to independently authenticate its reviews.

For lawmakers, regulators, journalists and investors, it provides credible evidence that review authenticity is being taken seriously and helps demonstrate the reasonable and proportionate steps expected under the DMCC Act and other regulatory frameworks.

For customers, it provides reassurance that the reviews they are reading can be trusted.

Trust is Hard to Build and Easy to Lose

The TruthEngine^® and TruthMark^® help you protect it - working with you to turn the authenticity of your reviews into a lasting competitive advantage.