Fake Review Detection & Regulatory Compliance
We help businesses remove fake reviews and meet their regulatory obligations.
Who Can Benefit From TruthEngine Services?
Fake reviews are illegal in the UK, US, EU and Australia.
Companies with online reviews written about them, their products or their services, as well as 3rd party review-hosting companies, need to ensure they comply with important new laws.
We have fake review detection solutions for:
- Customer-facing companies
- E-commerce platforms
- Review platforms
- Law firms providing compliance and risk services to their clients
- Reputation management and advisory firms
- M&A teams conducting due diligence on target companies
- Regulators tasked with enforcing fake review legislation.
Key Services
- AI-Powered Fake Review Detection: using machine learning and proprietary algorithms to analyse review data and identify patterns and contextual characteristics which indicate suspicious reviews
- One-off (and repeatable) exposure audits: full analysis of a company’s reviews including a detailed report presentation to discuss the findings and recommendations.
- Ongoing protection: “always on” analysis providing near real-time fake review detection which ensures emerging suspicious activity is picked up early for investigation.
- Regulatory Compliance: provision of documentation and reports to enable clients to demonstrate to regulators that they take reasonable steps to protect consumers from fake reviews.
- Reporting and Analytics: regular reports to enable clients to understand their exposure to fake and manipulated reviews and to act when required.
- Cleaner customer insights: isolating suspicious reviews reveals the genuine reviews. These are the reviews companies should use to capture customer insights on their products and services.
- Due Diligence: undertaking audits on behalf of M&A teams where online reviews are an integral part of a target company’s sales model.
- Integration with Existing Systems
- Tailored Pricing Models: our pricing is tailored to each client, determined by factors including the number of reviews and platforms, and duration and level of support required.
A Typical Engagement for a Customer Facing Company
Working with TruthEngine is straightforward, with two key solutions available for companies.
1. Signal Detection
This audit is Ideal for clients wanting to understand a company’s exposure to fake reviews.
- We run a unique, AI-powered analysis across agreed platforms to detect any signals that may indicate fake or manipulated reviews
- We present a detailed report of our analysis and findings. During this session, we discuss any signals detected and work with the client to identify their cause.
- We provide documentation which the client can use to facilitate the removal of any suspect reviews and to demonstrate to regulators that they take reasonable steps to protect consumers from exposure to fake reviews.
2. Ongoing Protection
Ideal for clients who have undertaken a TruthEngine® audit, TruthEngine® protection is an ongoing service that regularly analyses a client’s reviews. The analysis can be as regular as near real-time and enables companies to demonstrate to regulators and consumers that they have robust procedures in place to protect consumers from exposure to fake reviews.
3. Proof of Compliance
Companies whose reviews meet and exceed the TruthEngine’s strict authenticity standards get to display the TruthMark®.
Lawmakers, regulators and journalists who see a brand displaying the TruthMark® see an ethical and transparent business who has engaged a neutral third-party intermediary to independently authenticate their reviews.
They can see immediately that this brand is taking the required ‘reasonable steps’ to conform to the DMCC Act or local equivalent