TruthEngine® launches DMCC compliance audit as CMA steps up enforcement

New service assesses risks across fake reviews, pricing, subscriptions, consumer claims and online customer journeys

London, 5th August 2026: TruthEngine® has launched a new independent compliance audit to help businesses identify and reduce their exposure under the new Digital Markets, Competition and Consumers Act (DMCC Act).

The DMCC Act represents one of the biggest changes to UK consumer protection law in a generation, giving the Competition and Markets Authority (CMA) significantly stronger enforcement powers.

Under the new regime, businesses that breach consumer protection law can face fines of up to 10% of global turnover, making it increasingly important for boards to understand how their websites, customer journeys and consumer practices stand up to regulatory scrutiny.

TruthEngine’s new DMCC Compliance Audit provides organisations with an independent assessment of their potential exposure and practical recommendations to reduce risk.

The audit examines fake reviews and review management, pricing and promotional practices, including drip pricing and hidden charges, subscription and cancellation journeys, consumer claims and customer communications.

It also looks at so-called “dark patterns”- user interface and customer journey designs that can unfairly influence consumer behaviour or make it harder for people to make a free and informed choice. This can include making it easier to sign up than cancel, steering customers towards a particular option or obscuring important information.

It can assess internal policies, governance arrangements and operational controls to determine whether businesses have appropriate systems in place to meet their obligations.

The launch comes as the CMA steps up enforcement under its new powers, including action around fake reviews, hidden fees, drip pricing and other potentially misleading online practices.

With new subscription rules under the DMCC Act expected to come into force in spring 2027, businesses offering subscription services have a limited window to review how customers sign up, renew and cancel.

The changes will require clearer information before customers subscribe, reminders before certain contracts renew or free trials end, straightforward cancellation processes and new cooling-off rights. Organisations therefore need to ensure their customer journeys, terms and internal processes are ready before the new regime takes effect.

Each TruthEngine audit is tailored to the organisation’s sector, business model and regulatory risk profile, with findings prioritised according to the areas requiring the most attention.

Alongside the audit, TruthEngine provides executive advisory support, policy and governance development, ongoing monitoring and training for leadership and operational teams.

The company says compliance should not only be viewed in terms of avoiding regulatory action. Clear pricing, genuine reviews, straightforward cancellation processes and transparent customer journeys can also strengthen consumer trust and improve the overall customer experience.

Daniel Mohacek, Founder and CEO of TruthEngine®, comments:

"For years, consumer compliance has been treated as a series of separate problems. Marketing looks after reviews. Commercial owns pricing. Product owns subscriptions. Legal sits over the top. The DMCC Act changes that. Businesses now need to understand the customer journey as a whole because that's increasingly how the regulator will look at it.

"The reality is that many organisations simply don't know where their biggest risks are. Some haven't yet got to grips with the DMCC Act. Bringing these elements together into a single independent assessment gives leadership teams a much clearer picture of where they stand.

"Our job isn't to frighten organisations. It's to work with them behind closed doors, identify where the risks are, explain why they matter and provide a practical roadmap to address them.

"The companies that benefit most from the DMCC Act won't just be the ones that avoid fines. They'll use it as an opportunity to improve the way they deal with customers. Clear pricing, genuine reviews, straightforward subscriptions and transparent customer journeys don't just reduce regulatory risk, they help build and reinforce trust.

"Ultimately, good consumer compliance isn't just about staying on the right side of the law. It's about giving customers confidence they're being treated fairly. That's good for consumers, good for businesses and exactly where we think the market is heading."

The Growth Foundation, an e-commerce and D2C growth agency, is currently using TruthEngine’s audit service to assess potential compliance risks across its customer journeys.

Aftab Saleem, Director of Growth and Performance at The Growth Foundation, comments:

“As the regulatory landscape becomes more complex, our clients need practical guidance that goes beyond simply understanding the legislation. TruthEngine’s expanded DMCC compliance offering gives Shopify merchants a clear, independent view of where potential risks exist across their customer journeys, from reviews and pricing to subscriptions and consumer claims.

“We see real value in helping businesses build compliance into their growth strategy, creating stronger customer trust while reducing regulatory risk. It’s exactly the kind of practical support ambitious e-commerce brands need.”