TruthEngine® Blog
The New DMCC Act: What It Means for Businesses and Consumers
The Digital Markets, Competition and Consumers Act (DMCC) 2024 marks a significant overhaul in consumer protection and competition laws in the UK. One of the most notable aspects of this legislation is its stringent measures against fake reviews. This blog will delve into the implications of the DMCC Act for businesses of all sizes and the benefits it brings to consumers.
Why Good Reviews Could Actually Be Bad for Business – otherwise if it seems too good to be true, it probably is..!
In the digital age, customer reviews are a cornerstone of online shopping. They influence purchasing decisions, build brand reputation, and foster consumer trust. However, not all reviews are created equal. While positive reviews can attract customers, overly positive or misleadingly good reviews can backfire. This blog explores the pros and cons of overly positive customer reviews, highlighting why true, balanced feedback might be better for sales and long-term customer loyalty.
Fake Reviews: UK Legislation is Coming
Any company can easily and cheaply exaggerate their popularity and trustworthiness with hundreds of fake reviews, and many do. Up until recently, there have been no consequences for this unethical practice. But now, in the UK and many countries across the world, legislation is coming.
What are Fake Review Brokers?
Review fakery is becoming more common. In fact, the buying and selling of fake reviews is big business, as companies know the impact reviews can have on revenue. Fake review brokers are individuals who create and sell fake reviews, allowing businesses to deceive consumers by generating an unfair competitive advantage, thus harming others.
The Nine Main Types of Fake Reviews
Some businesses go to great lengths to improve their rating. Their tactics range from the slightly grey area of incentivising happy customers to write reviews to the clearly unethical practice of purchasing fake reviews in bulk from fake review brokers. In this article, we uncover nine main types of fake reviews.
