What is the TruthEngine®?
The TruthEngine® is the world’s first truly independent, cross-platform, fake review detection system. It detects fake reviews on all major review platforms including Amazon, Apple, Google (Places & App Store), Opentable, Tripadvisor, Trustpilot and more.
How Does it work?
The TruthEngine® uses highly-sophisticated Artificial Intelligence to detect the presence of fake reviews. It works automatically, remotely and at scale (with no installation required).
The methods that businesses use to fake their reviews (and interfere with those of their competitors) differ from case to case and from sector to sector. Some businesses use their friends, family and staff to fake reviews, whilst others use professional reviews fakers.
Historically, the people enlisted to fake the reviews would use relatively low-tech methods such as templates, partial duplication of existing reviews, or even borrowing their rivals’ reviews. With the advent of generative A.I. such as ChatGPT, review fakery has become quicker, easier and even more ubiquitous.
Fake reviews have always been designed to be hard to spot by eye, particularly at the individual review level. As the volume and sophistication of fake reviews has increased, ‘by-eye detection’ has become borderline impossible.
The content of the review itself is undoubtedly an important part of the equation and the TruthEngine® meticulously analyses and cross-references each and every new review, as they are added. Of more importance however is the pattern of the fakery, the timing, the mechanisms employed and fingerprints the manipulation leaves behind.
The TruthEngine® is the world’s first fully independent review authentication platform. It has been purpose-built from the ground up over a 4 year period by a team of 21 engineers, designers and PhDs to solve this specific problem.
Our clients’ reviews are automatically authenticated every 20 minutes. Reviews which meet our strict authenticity standards are awarded the TruthMark®. Those which don’t are embargoed and sent for removal.