Review Certification for Business

Review fakery is a problem estimated to cost over $150 billion per year. Our mission is to help honest brands build trust with their customers and protect businesses from the negative effects of being caught faking their reviews.

Fines for Review Fakery Are Coming Around the World

In the 2022 Queen's speech, the British Government announced the Digital Markets, Competition and Consumers Bill . The DMCC Act became law during the summer of 2024. It makes it illegal for businesses to fake their reviews and it makes it illegal for platforms to host them.

Similar legislation is coming to protect consumers from the harmful effects of fake reviews in India, Ireland, the US and Australia. As with the incoming fake review rules for the UK, these regulations will place the responsibility for ensuring reviews are genuine on the platforms hosting them and the businesses being reviewed.

TruthMark^® Review Authentication

Review fakery is common (more than 1 in 3 reviews are currently fake) and faked reviews are hard to spot. The techniques used by fake review brokers are sophisticated and are carefully designed to be impossible to spot by eye.

When the 2024 Digital Markets Competition and Consumers Act became law in 2024, it became not only an offence for companies to fake their reviews, but also an offence for platforms to host them.

The legislation requires businesses to have processes and procedures in place to detect fake reviews and to remove the fake reviews they find as well as ways for consumers to report suspicious reviews. It also requires businesses to proactively assess the risk of their customers being exposed to fake reviews and for them to regularly evaluate the fake review monitoring policies and processes they put in place.

The TruthEngine^® meets and exceeds all of the 2024 DMCC Act Requirements. Businesses whose reviews pass the TruthEngine^®'s strict authenticity criteria get to display the TruthMark^®. This shows the public, press and regulators that the reviews they are looking at are authentic, have been rigorously audited and meet the requirements of the DMCC Act.

Fake Review Detection and Review Authentication

Similar legislation is coming to protect consumers from the harmful effects of fake reviews in India, Ireland, the US and Australia. As with the proposed fake review rules for the UK, these regulations will place the responsibility for ensuring reviews are genuine on the platforms hosting them and the businesses being reviewed.