Review fakery is a problem estimated to cost over $150 billion per year. Our mission is to help honest brands build trust with their customers and protect businesses from the negative effects of being caught faking their reviews.
In the 2022 Queen's speech, the British Government announced the Digital Markets, Competition and Consumer Bill which once it becomes law will make writing fake reviews illegal in the UK.
Companies will be liable for a fine of up to 10% of their turnover if they are caught faking.
Similar legislation is coming to protect consumers from the harmful effects of fake reviews in India, Ireland, the US and Australia. As with the proposed fake review rules for the UK, these regulations will place the responsibility for ensuring reviews are genuine on the platforms hosting them and the businesses being reviewed.
Review fakery is common and faked reviews are hard to spot. The techniques used by fake review brokers are sophisticated
Similar legislation is coming to protect consumers from the harmful effects of fake reviews in India, Ireland, the US and Australia. As with the proposed fake review rules for the UK, these regulations will place the responsibility for ensuring reviews are genuine on the platforms hosting them and the businesses being reviewed.
Our review management software automatically analyses your reviews in real-time, extracting sentiment, themes and topics and uses this data to provide valuable real-world insights that can help dramatically improve your business.
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