Review Certification for Business

Fines for review fakery are coming around the world

In the 2022 Queen's speech, the British Government announced the Digital Markets, Competition and Consumer Bill which once it becomes law will make writing fake reviews illegal in the UK.

Companies will be liable for a fine of up to 10% of their turnover if they are caught faking.

Similar legislation is coming to protect consumers from the harmful effects of fake reviews in India, Ireland, the US and Australia. As with the proposed fake review rules for the UK, these regulations will place the responsibility for ensuring reviews are genuine on the platforms hosting them and the businesses being reviewed.

TruthMark Review Authentication

Review fakery is common and faked reviews are hard to spot. The techniques used by fake review brokers are sophisticated

• A significant percentage of reviews on Google, Amazon and TrustPilot are fake
• Artificial intelligence is better at spotting fake reviews than customers
• 77% of the public would pay more for a product if they knew the brand had its reviews independently audited

Similar legislation is coming to protect consumers from the harmful effects of fake reviews in India, Ireland, the US and Australia. As with the proposed fake review rules for the UK, these regulations will place the responsibility for ensuring reviews are genuine on the platforms hosting them and the businesses being reviewed.

Business Intelligence & Review Management

Our review management software automatically analyses your reviews in real-time, extracting sentiment, themes and topics and uses this data to provide valuable real-world insights that can help dramatically improve your business.